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Curly Hair  Define & Stretch Curl Custard The Rucker Roots Define & Stretch Curl Custard is a nutrient-packed treat for shrinkage-prone hair. Stressors big and small come at us non-stop...

Are you flagging a lot of overtime these days? Caffeinating in your makeshift home office? Teaching your kids how to distance learn like you’ve done it forever and squeezing in...

Over the years, we have seen a variety of trends. Looking back at fashion for example, there have been some major changes and hairstyles are no exception! New looks are...

Tired of your curls looking the exact same every day? We love our curls of course, but that doesn’t mean they have to look the same day after day! There...

As if it isn’t hard enough to keep our dry curly hair moisturized, here comes the Winter season! Buckle up, because that combo is brutal to our hair.

Growing out a beard can be one of a man's most aesthetically pleasing accomplishments. We are so happy to now offer our very own line of King by Rucker Roots Beard...

Are you starting to notice a drier, flaky scalp now that it’s gotten a bit colder outside? It happens to everyone, but that doesn’t mean you can’t do anything about...

It's already been a busy year and we don’t always have time to spare. The goal is always to wake up and get things done as quickly and efficiently as...

These days, what is better than simply running to your local Target and actually finding all your needed household items and toiletries? How about, being able to achieve THE perfect...

We know how difficult it can be trying to figure out cute new ways to ​DO​ the ​DO​! It may seem even harder for some of us with shorter hair....

We’ve got everyone on your list covered.

Your winter refresh for soft, bouncy and manageable hair.