Retailers

The #1 Multicultural Brand for All Hair Types

Join a growing network of like-minded salons and professionals who share our dedication and passion for transforming hair, starting at the root.

Apply Now

Rucker Roots

Dating back to the early 1980s, the Rucker sisters’ mother used to use vegetables from the family garden to mix up kitchen concoctions to include in their hair regimen. The sisters developed a deep appreciation for natural hair care products, the value of family, and the importance of their heritage and strong roots. Later in life, when Ellen and Ione became mothers, they desired for their daughters to love and appreciate their natural hair and have the products available to keep their hair healthy.

Rethinking Rinse & Repeat

At Rucker Roots, we believe natural ingredients are the key to healthier and fuller hair. We elevated the bar for our products to ensure our consumers are receiving the highest quality ingredients and achieving exceptional results.

It Really Works

Our natural products stimulate growth and cleanse your hair without stripping your hair shaft and scalp of its natural oils.Our natural products stimulate growth and cleanse your hair without stripping your hair shaft and scalp of its natural oils.

Become a Professional

Receive special discounts on products and get inspired - with all-natural ingredients and effective formulas, you can feel good about sharing our story.

Apply Now

Powered by Nature

The products that we use are derived from vegetable roots, like our all-natural Rucker Roots Complex. It’s made of ginger root oil, turnip root oil, and carrot root oil.