Dating back to the early 1980s, the Rucker sisters’ mother used to use vegetables from the family garden to mix up kitchen concoctions to include in their hair regimen. The sisters developed a deep appreciation for natural hair care products, the value of family, and the importance of their heritage and strong roots. Later in life, when Ellen and Ione became mothers, they desired for their daughters to love and appreciate their natural hair and have the products available to keep their hair healthy.