
In the Spotlight
Good Morning America
In this segment, we were celebrated for being a women-owned business during Women’s History month. Our founders, Ellen and Ione, talked about founding a female- and family-owned business. And, they shared all of our natural hair care secrets from protecting your hair during heat styling to stimulating growth.
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Formulated with ginger, carrot, and turnip root oils, this serum imparts a glossy sheen.


Take one glance at sisters Ione Rucker and Ellen Rucker Sellers and you know that they take pride in their hair. They were raised by a mother who concocted hair recipes using vegetables from their family garden. So do it yourself hair care is ingrained in their DNA.


Like a tutorial in a bottle, Rucker Roots Texture Styling Mousse delivers all the ingredients (light moisture, flexible hold) for flawless rollers sets and wash-and-go styles.
