In the Spotlight
Good Morning America in 2023
Recently, we were recognized for our innovative approach to natural hair care. Founders Ellen and Ione shared how Rucker Roots was inspired by their father’s love of gardening and their mother’s use of natural ingredients in their hair. Key products like the Papaya and Mango Deep Conditioner and Hair and Scalp Oil, both 100% vegan and suitable for all hair types, reflect their belief that healthy hair starts at the roots.
Good Morning America in 2019
In this segment, we were celebrated for being a women-owned business during Women’s History month. Our founders, Ellen and Ione, talked about founding a female- and family-owned business. And, they shared all of our natural hair care secrets from protecting your hair during heat styling to stimulating growth.
Featured In
HypeHair Cover Page
Rucker Roots, founded by sisters Ione Rucker and Ellen Rucker Sellers, is featured on the cover of Hype Hair Magazine's May 2024 issue. The cover highlights their journey as businesswomen in the beauty industry, showcasing how they’ve grown their brand while overcoming challenges along the way. Known for their natural hair care products, Rucker Roots has become a staple in the beauty community. This feature in Hype Hair underscores their impact and continued success in offering innovative, quality products to support healthy hair.
What they said
Formulated with ginger, carrot, and turnip root oils, this serum imparts a glossy sheen.
What they said
Take one glance at sisters Ione Rucker and Ellen Rucker Sellers and you know that they take pride in their hair. They were raised by a mother who concocted hair recipes using vegetables from their family garden. So do it yourself hair care is ingrained in their DNA.
What they said
Like a tutorial in a bottle, Rucker Roots Texture Styling Mousse delivers all the ingredients (light moisture, flexible hold) for flawless rollers sets and wash-and-go styles.
Featured collection
