The #1 Multicultural Brand for All Hair Types
We believe healthy hair starts at the root. Our proven products are thoughtfully formulated with holistic ingredients for truly transformative results.
The Rucker Roots Story
Dating back to the early 1980s, our mother used vegetables from the family garden to mix up kitchen concoctions to include in our hair regimen. We developed a deep appreciation for natural hair care products, the value of family, and the importance of heritage and strong roots.
Rucker Roots is infused with the nutrients and vitamins essential for strong, lustrous, and growing hair.
Four-Step Smoothing System
Our complete line of Rucker Roots natural hair care products will leave you with soft, incredibly conditioned, easily manageable hair you’ll rave about.
Rucker Roots Men
We developed a line of grooming products for the inspirational men in our lives. Made to soften and moisturize from head to toe, we continue to serve all hair types with natural ingredients, like Ginger Root Oil, Tea Tree Oil, Vitamin E, and Grapeseed Oil. Because our guys deserve the good stuff, too.
Define Your Texture
Our natural hair care products allow you to shape, define and own your texture - from the curliest of curls to tightest of coils - while keeping hair healthy, hydrated and growing.
Rethink Your Rinse & Repeat
At Rucker Roots, we believe natural ingredients are the key to healthier and fuller hair. We elevated the bar for our products to ensure our consumers are receiving the highest quality ingredients and achieving exceptional results.
It Really Works
Our natural hair care products stimulate growth and cleanse your hair without stripping your hair shaft and scalp of its natural oils.
Powered by Nature
The all-natural hair products that we use are derived from our Rucker Roots complex, a blend of Ginger Root Oil, Turnip Root Oil, and Carrot Root Oil.