The Rucker Roots Story
Rucker Roots' history dates back to the 1980s when the Rucker sisters' mother used garden vegetables and other natural ingredients in their hair care. This instilled in them an appreciation for natural products, family values, and their heritage.
Minority Owned Business
100% Vegan
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Testimonials
I am extremely grateful for these products and sincerely hope that the formula remains the same. This particular combination effectively hydrates and defines my curls. I only rely on three hair products, out of which two are the Rucker Roots sulfate-free shampoo and conditioner.Jasmine A.
I have been using these products for over two years. I take them to my hair appointment each time I return. My hair has been natural for ten years and it is beautiful. I am close to 70 years old and my hair is so healthy.– Ms B.
Love both the shampoo, a little bit goes a long way. And the conditioner detangles my 2 something type hair.– Rebecca G.
"I absolutely love the leave-in conditioner. I found it at Target. It leaves my hair very light and hold my natural curls well."– Kenya J.
This leave in spray makes my hair so soft and manageable. It really revives my fro when it has a bad day.– Jennifer
I have gotten used to the idea that my hair would always smell like a petroleum by product, or if it looked good it would be stiff or tacky to the touch. My hair smells like a spa day and once it dries it is soft and wonderful. I’m a fan!!!!– Natasha C.
It melts my tangles every time!– Tonya A.
Literally the BEST products for my little girls curls!– Leslie M.
My natural stylist put me on to your products after deciding to color my hair and I feel like my hair is healthier now than before I got it bleached! This scalp oil is helping me to manage some dry scalp/seb derm I’ve had for years. I have my whole family using Rucker Roots products now!– Jalah C.
This oil smells divine and the weight of this oil is perfect. Not too thick. I love the ingredients as well.– Caroline
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From the Blog
Summer Hair Survival Guide: 5 Threats to Curly Hair (And How to Beat Them)
From UV rays to humidity, here are the 5 biggest threats to your curls this summer — and a curl-tested fix for each one. By Rucker Roots, the Black-owned, vegan...
Reflecting on 10 Years of Rucker Roots
August 8, 2025, was a milestone we’ll never forget: the day we celebrated 10 years of Rucker Roots. What began as a family-rooted vision has blossomed into a nationally recognized...