The Rucker Family: The Women Behind the Brand
The history of Rucker Roots runs deep. Dating back to the early 1980s, the Rucker sisters' mother used vegetables from the family garden along with oils, mayonnaise, eggs, and avocados to mix up kitchen concoctions to include in their hair regimen. This helped the sisters develop an appreciation for natural hair care products, the value of family, and the importance of their heritage and strong roots.
The Rucker Sisters
Later in life when the sisters, Ellen and Ione, became mothers, they wanted their daughters to love and appreciate their natural hair and have the products available to keep their hair healthy. These events lead to them creating Rucker Roots.
Love Thy Sister
Rucker Roots was first introduced in 2015 on the Rucker sisters' reality TV show, Love Thy Sister on WeTV. Our show was about sisterly love and the experiences we shared throughout our lives. We aired it all – divorce, dating, and starting a business – because transparency has always been core to who we are.