We're thrilled to share some incredibly exciting news that fills our hearts with immense pride and joy. The essence of Rucker Roots is about to radiate even farther and wider as our very own innovation takes center stage on one of the most renowned platforms – Target.com!

Mark your calendars and get ready to celebrate – from September 24th to October 30th, our revolutionary Anti Frizz Silkening Growth Serum will be featured prominently on Target.com. This is more than a spotlight; it's a testament to the passion, dedication, and excellence that we pour into every drop of our products.

But that's not all – this is a celebration that resonates far beyond hair care. It's a tribute to the remarkable journey and indomitable spirit of our founder, Ione Jamison. A proud Spelman College alumna, Ione embodies the essence of HBCU excellence, and she's taking our innovation to the grand stage of Target.com.

As we celebrate this remarkable moment, let's also honor the legacy that the Rucker family has woven into the fabric of HBCUs. From Doug Rucker's journey through Morehouse College and Howard Dental School to Ruby Rucker's illustrious tenure at JCSU, the Rucker name carries a legacy of achievement and resilience. The siblings, representing Morehouse, Spelman, Howard, and SC State, form a tapestry of diversity and pride.

Kai Michelle, an alumna of the esteemed Howard University, continues this legacy as the daughter of the renowned Ellen. Her journey is a testament to the continuity of excellence across generations, echoing the heartbeat of HBCUs.

This announcement isn't just about a product; it's about celebration, recognition, and representation. It's a testament to the innovation that emerges when heritage and vision unite. It's a nod to the roots that run deep and the spirit that soars high.

So, join us in celebrating this momentous occasion. Let's paint the canvas of Target.com with the vibrancy of Rucker Roots and the excellence of HBCUs. As we stand on the cusp of this remarkable journey to embrace your unique hair journey.

With gratitude and excitement,

The Rucker Roots Team