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Privacy policy

Last updated: August 31, 2024

This Privacy Policy describes how I & E Capital, LLC dba Rucker Roots ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from ruckerroots.com ("the Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our services after any changes or updates to this Privacy Policy constitutes your acceptance of those changes.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Legal Bases for Processing (GDPR Compliance)

We process your personal information under the following legal bases:

  • Contractual Necessity: To fulfill our contractual obligations to you, such as processing your orders and providing the requested services.
  • Legitimate Interests: To improve our services, communicate with you, and ensure the security of our website and services.
  • Consent: Where you have provided your explicit consent for specific processing activities, such as receiving marketing communications.
  • Legal Obligations: To comply with legal requirements, such as tax and accounting obligations.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, security questions, and other information used for account security purposes.
  • Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals, or gift cards, or purchases.
  • Loyalty points/product reviews/referrals/gift cards saved.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also, see the section below, "Third Party Websites and Links."

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

Security and Fraud Prevention

We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Communicating with You and Service Improvement

We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics, and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Types of Cookies We Use

  • Necessary Cookies: Essential for the operation of our site.
  • Performance Cookies: Help us understand how visitors interact with our website.
  • Marketing Cookies: Used to track visitors across websites to deliver personalized ads.

For more detailed information, please refer to our Cookies Policy.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Please note that while your browser may allow you to transmit a “do not track” signal, like many websites, our Site is not designed to respond to such signals. To learn more about “do not track” signals, you can visit http://www.allaboutdnt.com/.

SMS Terms and Conditions

Consent to Receive SMS Messages

By providing your mobile number, you consent to receive recurring automated marketing text messages and transactional alerts from I & E Capital, LLC dba Rucker Roots at the mobile number you provide. These messages may include but are not limited to order confirmations, shipping updates, account alerts, promotions, and customer service responses. Consent to receive marketing text messages is not a condition of any purchase. Message and data rates may apply.

Types of Messages

We may send you the following types of messages:

  • Transactional Messages: Includes information related to order confirmations, shipping notifications, product returns, account alerts, and customer service inquiries.
  • Marketing Messages: Promotional content about product launches, special offers, discount codes, and other marketing communications.
  • Service Messages: Updates regarding changes to our terms of service, privacy policies, and other service-related notices.

Message Frequency

The frequency of marketing text messages may vary based on your engagement with our brand. You may receive multiple messages per month depending on your interactions with our Services.

Opting In

By opting into our SMS service, you agree to receive recurring marketing and transactional messages from us at the number you have provided. You may opt-in through our website, during the checkout process, or by providing consent on any relevant communication channels (e.g., email prompts, online forms).

Opting Out

To stop receiving SMS messages, you can opt-out at any time by replying "STOP" to any text message you receive from us. After sending "STOP," you will receive one final confirmation message stating that you have been unsubscribed. You will no longer receive SMS messages from us, but this will not affect other communications (such as email) unless you have opted out of those channels separately.

If you wish to re-enroll in our SMS services, you may opt back in by providing consent through our website or other communication channels.

Message and Data Rates

Message and data rates may apply, depending on your mobile phone service plan. Check with your wireless carrier for details regarding SMS costs.

Help Instructions

If you need assistance, reply "HELP" to any text message from us or contact customer service at ruckerroots@gmail.com. Message frequency will vary based on account activity.

Wireless Carriers

The wireless carriers supported by this service may include (but are not limited to): AT&T, Verizon, T-Mobile, Sprint, and others. We are not responsible for delayed or undelivered messages caused by carrier issues or technological failures.

Data Collection via SMS

When you interact with our SMS service, we may collect the following information:

  • Phone Number: For sending transactional and marketing messages.
  • Message Interaction Data: Whether you’ve opened, read, or clicked on any links within SMS messages.
  • Preferences and Feedback: If provided by you in response to promotional or survey requests.

This information will be stored and used in compliance with this Privacy Policy to provide services, tailor future communications, and improve your customer experience. Your data will not be shared with third-party marketers without your consent.

Security

We take appropriate technical and organizational measures to secure your personal information, but SMS messages are not a completely secure form of communication. We recommend that you do not include sensitive information (e.g., payment details) in SMS messages.

Mobile Device Responsibility

You agree that you are responsible for ensuring the security and privacy of the mobile device and phone number you use to receive SMS messages. If you change your phone number, you must inform us immediately by updating your account or contacting customer support. We are not liable for any unauthorized access to your account due to mobile phone-related issues (e.g., lost phone, incorrect number).

International Users

Our SMS services may not be available in all countries. If you are located outside the United States, you are responsible for knowing the laws governing SMS communications in your country, including any additional carrier fees or restrictions that may apply.

Compliance with Laws

We are committed to complying with all applicable laws and regulations governing SMS marketing and communication, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and other international regulations related to mobile communication. By using our Services, you agree to comply with these laws.

Changes to SMS Terms

We may update these SMS Terms and Conditions from time to time. If we make significant changes, we will notify you by posting the updated terms on our website or sending you a notification. Your continued use of the SMS service after any updates constitutes your acceptance of the modified terms.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

Explicit Mention of “Selling” Personal Data (CCPA Compliance)

We do not sell your personal information as defined under the California Consumer Privacy Act (CCPA).

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

We reserve the right to remove or moderate any user-generated content that violates our terms of service or poses a potential privacy risk.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at ruckerroots@gmail.com or contact us at:

I & E Capital, LLC dba Rucker Roots
9499 Old Bailes Rd, Suite 113
Indian Land, SC, 29707
United States

If you have any questions or concerns about this Privacy Policy or your personal data, you can contact our Data Protection Officer (DPO) at ruckerroots@gmail.com.