August 8, 2025, was a milestone we’ll never forget: the day we celebrated 10 years of Rucker Roots. What began as a family-rooted vision has blossomed into a nationally recognized natural hair care brand. From our debut on television to retail shelves across the country, this journey has been built on faith, family, and community.
A Month of Celebration
This August, our anniversary came to life with special promotions, heartfelt community moments, and the excitement of Founders’ Weekend in Charlotte (August 23–24). From loyal customers who have supported us since day one, to new faces just joining the Rucker Roots family—your love and encouragement made our celebration unforgettable.
Gratitude from the Founders
We paused to reflect and express our heartfelt thanks: “The last 10 years have been a journey of faith, family, and community. We are humbled by the love and support shown to Rucker Roots, and we’re more excited than ever for what’s to come.” — Dr. Ellen Rucker Sellers & Ione Rucker Jamison
Real Voices: What Customers Are Saying
“I have tried the shampoo and conditioner. They are gentle and leave my hair feeling really clean but not stripped of natural oils... this is what I use each time I shampoo.” — Sandra Mitchell, Detangling Conditioner user Rucker Roots
“I have been using these products for over two years... I’m close to 70 years old and my hair is so healthy.”— Ms. B, Nourish + Restore Wash Day Duo Rucker Roots
“This leave-in spray makes my hair so soft and manageable. It really revives my fro when it has a bad day.”— Jennifer, Daily Leave-In user Rucker Roots
“This oil smells divine and the weight of this oil is perfect. Not too thick.” — Caroline, King Beard Oil user (Note: while not hair, highlights satisfaction with product weight & scent) Rucker Roots
These voices—across ages and needs—highlight the real impact of Rucker Roots on people’s daily routines.
In the Press & Media Highlights
From reality TV to national morning shows, Rucker Roots has been celebrated for a decade across major platforms. Here are some of the standout moments that have shaped our journey:
Love Thy Sister (WEtv) – Rucker Roots made its official TV debut on the reality series Love Thy Sister, introducing our natural hair care products to a national audience for the first time. This launch spotlighted the brand’s beginnings and rooted us in family, faith, and beauty culture.
The Breakfast Club Interview (YouTube) – In February 2025, founders Ellen Rucker Sellers and Ione Rucker Jamison joined the iconic radio show to share their entrepreneurial journey, talk representation in beauty, and highlight our retail expansion into Walmart. Read the announcement on IssueWire or listen to the podcast episode on iHeartRadio.
Good Morning America – “Deals & Steals” – Rucker Roots was featured nationally as a women-owned beauty brand making waves in natural hair care. Watch the GMA clip for the full segment.
Popsugar Feature – Popsugar profiled the Rucker sisters’ journey from family traditions in South Carolina to building a nationally distributed natural hair care brand.
Hype Hair Cover Story – In May 2024, Rucker Roots graced the cover of Hype Hair Magazine, celebrating our leadership in redefining natural beauty.
WYFF News Spotlight – This 2025 feature highlighted our resilience and expansion into major retailers like Walmart and Target, even as the DEI landscape shifts.
Walmart Retail Expansion Announcement – In March 2024, Rucker Roots proudly launched in select Walmart stores, expanding access to our natural hair care essentials.
From our WEtv debut to national morning TV and beauty magazine covers, each media feature reflects a chapter of our growing legacy—rooted in family, innovation, and community.
Events & Trade Shows: Rooted in Community & Beyond
Rucker Roots has always shown up in person—meeting our community face-to-face at events, homecomings, and trade shows. These moments have been just as important to our growth as press features.
HBCU Homecomings – From Spelman and Howard to community celebrations across the South, we’ve brought Rucker Roots to campus vendor fairs, tailgates, and step shows.
Bronner Bros. International Beauty Show – A cornerstone event where Rucker Roots has connected with stylists, salon owners, and beauty professionals.
Natural Hair Expos – Across Atlanta, Charlotte, and beyond, our booth has been a go-to for education, sampling, and natural hair inspiration.
Community Pop-Ups – From local self-care festivals to wellness markets, we’ve prioritized connecting with families and beauty lovers in their neighborhoods.
Founders’ Weekend 2025 (Charlotte, NC) – Our inaugural weekend of legacy, celebrating 10 years of Rucker Roots alongside our community.
Beautyworld Middle East (Dubai) – Taking the stage internationally, Ellen and Ione joined global beauty leaders as speakers on diversity, representation, and the future of inclusive beauty, marking a powerful step into the worldwide beauty conversation.
These events remind us that Rucker Roots isn’t just a product line—it’s a movement built in community, for community, and now with a global voice.
What’s Next
Though the anniversary month has passed, our journey is just beginning. Here’s what’s on the horizon:
- New launches to nourish and protect your hair through seasonal transitions.
- Educational content to guide healthy routines from home.
- Community partnerships dedicated to nurturing the future of natural beauty.
Join Us in the Next Chapter
This September, we move forward together—nourishing from scalp care to deep conditioning. Explore our collections and shop directly from this post to stay rooted in natural care.
Explore & Shop Our Featured Picks:
Daily Leave-In Conditioner (GTC Collection) – A lightweight spray that refreshes, hydrates, and defines curls—perfect for daily care. Rucker Roots
Anti-Frizz Silkening Growth Serum – Tames frizz, adds shine, and supports hair growth with the signature Rucker Roots complex. Rucker Roots
Leave-In Heat Protectant – Shields strands from heat while nourishing with botanical oils. Rucker Roots
Restorative Edge Control – Light to Medium Hold – Smoothes edges seamlessly with a flake-free finish. Rucker Roots
A Final Thought
Ten years down—and the journey is just beginning. We’re moving forward together—rooted in family, driven by innovation, and uplifted by a community that believes in the beauty of being natural.
#RuckerRoots10 • #NaturalHairCare • #LegacyContinues