A safe, clean formula that cleanses hair without stripping it of its natural oils. Helps remove build-up from the scalp, leaving hair more manageable while adding extra shine.
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A safe, clean formula that cleanses hair without stripping it of its natural oils. Helps remove build-up from the scalp, leaving hair more manageable while adding extra shine.
Natural Ingredients
Shea Butter
Reduces redness and scalp irritation by providing healing effects without weighing hair down
Hydrolyzed Quinoa
Improves color uptake and retention while also providing styling benefits and increasing shine and healthy appearance of the hair
Avocado
A rich source of proteins, amino acids, and vitamins, avocado helps soothe the scalp and promotes long, strong, healthy hair growth
Olive Oil
Moisturizes hair and reduces scalp irritation, which further reduces dandruff
The Rucker Roots Complex
A natural blend of Ginger Root Oil, Turnip Root Oil, and Carrot Root Oil to stimulate hair growth, soothe scalp, create shine, and protect against breakage.
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Learn More About The Smoothing Sulfate-Free Shampoo
All Natural Vegan Shampoo
Our safe, clean formula is free of parabens, sulfates, artificial color, petroleum, and mineral oil. Our smoothing shampoo is made with our signature Rucker Roots complex, which has oils from ginger root, turnip root, and carrot root. Each ingredient is thoughtfully added to moisturize and hydrate the hair, strengthen the hair with proteins, and improve color retention for styling benefits and increased shine. All the while, keeping the hair squeaky clean and healthy at the same time.
What is Sulfate-Free Shampoo?
Sulfates were originally added into shampoos as a cleansing agent. Sulfates are what give your shampoo that lather that is so loved. The downside to some sulfates is that they could cleanse too much and actually strip the hair of necessary oils, and in some cases sulfates can even irritate the scalp. Our sulfate-free shampoo does all the necessary cleansing work but rather than stripping the oils, it protects the hair shaft and adds even more moisture to the hair.
Sulfate-Free Shampoo for Every Occasion
This shampoo without sulfates is a staple in many households and we make it easy to enjoy this shampoo at all times. Our 8fl oz bottle is offered as a one-time purchase, or you can subscribe and save money. If you’re loving this smoothing shampoo you can double down and opt for the liter size. If you’re traveling and looking for an easy way to take your favorite shampoo with you, we also offer a pre-packaged travel sized shampoo and conditioner.