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Ready to go for that unique look and jump into the dying-your-hair side of the world? We know taking that step to change your hair color can be daunting. Don’t...

You don't need to go to the salon to give your hair and scalp a little TLC! These DIY hair mask recipes are so easy and convenient. You probably have...

Curly Hair  Define & Stretch Curl Custard The Rucker Roots Define & Stretch Curl Custard is a nutrient-packed treat for shrinkage-prone hair. Stressors big and small come at us non-stop...

Leave-in conditioner, regular conditioner, heat protectant, curl cream — they look alike but each does a different job. Here’s what sets a leave-in apart and when to use each one...

Over the years, we have seen a variety of trends. Looking back at fashion for example, there have been some major changes and hairstyles are no exception! New looks are...

Want looser, more elongated curls without heat damage? Here are 5 gentle ways to loosen and stretch tight, coily hair — from curl custard to the banding method — while...

As if it isn’t hard enough to keep our dry curly hair moisturized, here comes the Winter season! Buckle up, because that combo is brutal to our hair.

Growing out a beard can be one of a man's most aesthetically pleasing accomplishments. We are so happy to now offer our very own line of King by Rucker Roots Beard...

Are you starting to notice a drier, flaky scalp now that it’s gotten a bit colder outside? It happens to everyone, but that doesn’t mean you can’t do anything about...

It's already been a busy year and we don’t always have time to spare. The goal is always to wake up and get things done as quickly and efficiently as...

These days, what is better than simply running to your local Target and actually finding all your needed household items and toiletries? How about, being able to achieve THE perfect...

We know how difficult it can be trying to figure out cute new ways to ​DO​ the ​DO​! It may seem even harder for some of us with shorter hair....