{"title":"Serums \u0026 Creams","description":"\u003cdiv class=\"ds_none\"\u003e\n\u003ch3\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy Choose Rucker Roots Hair Serum + Hair Cream?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eRucker Roots was founded on the belief that natural ingredients are key to healthier and fuller hair. That is why our serums and creams are meant to protect your hair while adding shine and nutrients. Our cruelty free, all natural hair products are formulated for all hair types. You can feel good knowing that when you style your hair with Rucker Roots anti frizz hair products, you’re giving it everything it needs.\u003c\/span\u003e\u003cbr\u003e \n\u003c!-- split --\u003e \n\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat sets Rucker Roots Apart From Other Hair Serum + Hair Cream Brands?\u003c\/strong\u003e\u003cbr\u003eOur philosophy sets us apart from other natural hair product brands. Healthy hair starts at the roots. We’re dedicated to making all Rucker Roots hair serum and hair cream with natural ingredients. We are committed to stimulating hair growth in a healthy way, without stripping your hair of natural oils. \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003eAll of Rucker Roots shampoos and conditioners are formulated with ZERO sulfates, parabens, artificial colors, petroleum, or mineral oil. \u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\"\u003eHair Serum For All Hair Types\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eHere at Rucker Roots, we make hair smoothing products for all hair types. The Rucker Roots \u003ca href=\"https:\/\/ruckerroots.com\/collections\/serum\/products\/anti-frizz-silkening-growth-serum\"\u003eAnti-Frizz Hair Growth Serum\u003c\/a\u003e is a must-have item for everyone no matter what your hair type is. This hair smoothing serum keeps your hair silky and smooth while also stimulating growth at your roots. This lightweight hair serum will add an all over sheen to your hair without weighing it down.\u003c\/span\u003e \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhile it is important to moisturize your hair, don't forget to also give some TLC to your scalp! Our \u003ca href=\"https:\/\/ruckerroots.com\/collections\/serum\/products\/scalp-skin-antiseptic\"\u003escalp serum\u003c\/a\u003e is the perfect start to your hair care routine. Apply the antiseptic spray before your shampoo and conditioner to soothe and nourish the scalp and also stimulate hair growth.\u003c\/span\u003e \u003cbr\u003e  \u003cbr\u003e\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\"\u003eDo Curly Minus the Frizz\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eSay goodbye to frizzy hair and let your curls live their best lives with the Rucker Roots \u003ca href=\"https:\/\/ruckerroots.com\/collections\/serum\/products\/curly-cream-new-gtc-collection\"\u003ecurly hair cream\u003c\/a\u003e. Nourish your curls, while also keeping them flowing and bouncy! This coconut oil packed hair cream for curly hair will leave your hair feeling moisturized and manageable. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re looking for more curl definition, our \u003ca href=\"https:\/\/ruckerroots.com\/collections\/serum\/products\/define-stretch-curl-custard\"\u003ecurl custard\u003c\/a\u003e is perfect for you. Apply a generous amount of this curling cream for natural hair on conditioned hair and evenly distribute the product from root to tip. Let the curls set and just like that you have defined curls that won’t shrink!\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"4-step-natural-smoothing-system","title":"4 Step Natural Silk Press System | Sulfate-Free \u0026 Vegan | Rucker Roots","description":"\u003cp\u003eThe complete ritual for a sleek silk press or smooth, polished blowout — vegan, sulfate-free, and made for your hair's health.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003e4 Step Natural Silk Press System\u003c\/strong\u003e takes you from wash to finish with four products designed to work in sequence. Each is infused with our signature \u003cstrong\u003eRucker Roots Complex\u003c\/strong\u003e — all-natural carrot, ginger, and turnip root oils that strengthen and nourish the strand while you style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe ritual:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStep 1 — Sulfate-Free Smoothing Shampoo.\u003c\/strong\u003e Cleanses gently, never strips. Leaves hair soft, clean, and ready to style.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStep 2 — Detangling Conditioner.\u003c\/strong\u003e Melts through knots and seals in moisture for effortless manageability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStep 3 — Leave-In Heat Protectant.\u003c\/strong\u003e Shields hair from styling-tool heat, humidity, and damaging UV\/sun exposure — so your style lasts and your hair stays protected.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStep 4 — Anti-Frizz Silkening Serum.\u003c\/strong\u003e Locks out frizz and finishes with a smooth, mirror-like shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMade for a flawless silk press, a sleek blowout, or simply softer, more manageable natural hair — one system, every step you need.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan. Sulfate-free. All-natural. Made for textured hair.\u003c\/em\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":9063529545770,"sku":"RR15","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/4_Step_System_36b1156b-9a55-4154-a8e0-cfe4fb7b1c8d.png?v=1780668479"},{"product_id":"anti-frizz-silkening-growth-serum","title":"Anti-Frizz Silkening Growth Serum","description":"\u003cp\u003eOur Anti-Frizz Silkening Growth Serum is an oil based\nlightweight finishing product. The anti-frizz silkening\ngrowth serum helps seal the hair cuticle while infusing\nnutrients at the hair follicle to stimulate growth. This\nproduct can be used on wet or dry hair.\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":12724742979626,"sku":"RR04","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Anti-Frizz_Silkening_Growth_Serum_Front.png?v=1728293479"},{"product_id":"leave-in-heat-protectant","title":"Leave-In Heat Protectant | Natural Heat Protectant | Rucker Roots | 4oz","description":"\u003cp\u003eOur leave in heat protectant spray protects your hair from damaging elements of styling tools and UV rays. This lightweight water-based spray should be used on wet hair prior to drying or styling. The leave in heat protectant has the Rucker Roots Complex (carrot, ginger, and turnip root oils) as well as Avocado oil, Shea butter, and Coconut oil. Great for heat styling and sun protection. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":12724748681258,"sku":"RR03","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/26.png?v=1728314838"},{"product_id":"scalp-skin-antiseptic","title":"Scalp \u0026 Skin Antiseptic Pre-Shampoo","description":"\u003cp\u003eRenew your scalp care routine with this pre-shampoo natural antiseptic to clear the hair of flakes, odor-causing bacteria and excess oils, while soothing the scalp and stimulating hair growth.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":12724803797034,"sku":"RR05","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Scalp_Anti-Septic_Front.png?v=1728314314"},{"product_id":"edge-control","title":"Restorative Edge Control- Light to Medium Hold","description":"\u003cp\u003eStyle and smooth edges along the hairline for lasting hold and added shine. This non-greasy edge control gel prevents breakage and tames frizz with a flake-free smooth texture and sleek finish.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":12724820312106,"sku":"RR10","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Restorative_Edge_Control_Front.png?v=1728316720"},{"product_id":"daily-leave-in-new-gtc-collection","title":"Daily Leave In-GTC Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA daily leave-in conditioner spray for that perfect Wash \u0026amp; Go look. Get an extra hydration boost without weighing hair down. Works on all hair types - for smooth, lustrous locks and flowing, defined curls.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":13617139318826,"sku":"RR06","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Daily_Leave_In_Front.png?v=1728302483"},{"product_id":"curly-cream-new-gtc-collection","title":"Curl Defining Cream | Vegan Curly Hair Cream | Rucker Roots","description":"\u003cp\u003eSoft, defined, bouncy curls — with all-day moisture and zero crunch.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003eCurl Defining Cream\u003c\/strong\u003e wraps every coil in lightweight, nourishing hydration, taming frizz while it shapes and defines your natural texture. Infused with our signature nourishing root oils, it conditions from the root so curls stay manageable, springy, and full of shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Wash \u0026amp; Go, Two-Strand Twists, Finger Coils, and Spiral Rod Sets.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp, freshly washed hair in sections. Rake or scrunch through from root to tip, then air-dry or diffuse. Reapply to refresh curls on day two.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan. All-natural. Made for curly and coily hair.\u003c\/em\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":13617155178538,"sku":"RR08","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Curly_Cream_Front_1.png?v=1778518096"},{"product_id":"texture-styling-mousse-new-gtc-collection","title":"Texture Styling Mousse- GTC Collection","description":"\u003cp\u003eThe ultimate styling aid for textured styles. Perfect for wet or dry\nstyles including Roller Sets, Wash \u0026amp; Go, Wrap Sets, Rod Sets, and Fin-\ngerstyles. Define waves, set curls and keep hair hydrated and bouncy\nwith this curling mousse.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":13617208557610,"sku":"RR07","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/7.png?v=1728313605"},{"product_id":"gift-card","title":"Gift Card","description":"\u003cp\u003eShare the gift of great hair with our digital gift cards delivered by email.\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"$10.00","offer_id":14150354206762,"sku":"14150354206762","price":10.0,"currency_code":"USD","in_stock":true},{"title":"$25.00","offer_id":14150354239530,"sku":"14150354239530","price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":14150354272298,"sku":"14150354272298","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":14150354305066,"sku":"14150354305066","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$20.00","offer_id":40945892163781,"sku":"","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/products\/Ellen_and_Ione_gift_card_png_b42fee21-1f3a-4d4f-bf1b-d21ec836f3aa.png?v=1541442022"},{"product_id":"gtc-textured-styling-combo-set-8oz","title":"GTC Textured Styling Combo Set- 8oz each","description":"\u003cp\u003eAll of the curly hair care products you need to keep curls styled and defined. The GTC Textured Styling Combo is perfect for Fingerstyles, Two Strand Twist, Wash \u0026amp; Go, or Spiral Rod Sets.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eBack in Stock - Ships Immediately\u003c\/b\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":31303044038691,"sku":"31303044038691","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/GTC_Combo_Set_8_Oz_each.png?v=1728311805"},{"product_id":"define-stretch-curl-custard","title":"Define \u0026 Stretch Curl Custard- GTC Collection","description":"\u003cp\u003eFor thick, coily, shrinkage prone hair, this moisturizing curling custard defines and stretches tight curls while preventing breakage, adding shine and reducing frizz.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":31744323125283,"sku":"RR09","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/products\/Define_Stretch_Curl_Custard_GTC.jpg?v=1778519086"},{"product_id":"king-by-rucker-roots-beard-oil","title":"King by Rucker Roots Beard Oil","description":"\u003cp\u003eOur new natural beard oil locks in moisture, leaving your beard smooth and shiny. Our go-to product for a soft, thick, or growing beard with that extra finishing touch.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":37528865112261,"sku":"RRMENS01","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/King_Beard_Oil_Duo.png?v=1728389576"},{"product_id":"king-by-rucker-roots-mens-gift-set","title":"King by Rucker Roots Men's Gift Set","description":"\u003cp\u003eOur new King by Rucker Roots Collection set features our trio of natural men's products that will help him look and feel his best from head to toe.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":37693443113157,"sku":"37693443113157","price":57.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Men_s_Gift_Set.jpg?v=1729614153"},{"product_id":"nourish-restore-papaya-mango-butter-milk-1","title":"Nourish + Restore Papaya \u0026 Mango Butter Milk","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWant hair soft as Butter? This Ultra Hydrating Detangling Hair Milk will replenish and hydrate hair,  leaving the hair soft, manageable and shiny. Great for 3A-4C hair textures.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBack In Stock- Ships Immediately\u003c\/strong\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":40877243760837,"sku":"RRPM03","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Papaya_Mango_Butter_Milk_Front.png?v=1728318494"},{"product_id":"rock-your-roots-scalp-and-hair-oil","title":"\"Rock Your Roots\" Scalp \u0026 Hair Oil","description":"\u003cp\u003e\"Rock Your Roots\" Scalp \u0026amp; Hair Oil will RESTORE BALANCE to the scalp needed for a healthy environment for growing hair. The Vitamin A and fatty acids found in Papaya Seed Oil will nourish and rejuvenate any scalp leaving hair hydrated, soft and shiny. SOFTENS \u0026amp; SMOOTHS the hair from frizz.  HYDRATES + SEALS MOISTURE deep into the scalp to soften and smooth dry, damaged hair, while the essential fatty acids works well for treating dry scalp and dandruff. \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-size: 0.875rem;\"\u003eNutrient Packed! \u003cbr\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rucker Roots","offers":[{"title":"Default Title","offer_id":43837595648197,"sku":"RRPM05","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2709\/4056\/files\/Rock_Your_Roots_Hair_Scalp_Oil_Front.png?v=1728290937"},{"product_id":"nourish-restore-papaya-mango-shape-define-sculpt-gel","title":"Curl Defining Gel | Papaya \u0026 Mango Anti-Frizz Styling Gel | Vegan","description":"\u003cp\u003eDefined, frizz-free curls with a soft, flexible hold — never crunchy, never flaky.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003eShape, Define \u0026amp; Sculpt Gel\u003c\/strong\u003e locks in your style with medium hold while keeping curls touchably soft. Made with nourishing \u003cstrong\u003epapaya seed oil\u003c\/strong\u003e and \u003cstrong\u003emango butter\u003c\/strong\u003e, it shapes and defines as it conditions, so your hair stays hydrated and frizz-free from wash day through styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Wash \u0026amp; Go, Two-Strand Twists, Twist-Outs, and defined curly styles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to soaking-wet hair in sections. Smooth or rake through, then scrunch to encourage curl formation. Air-dry or diffuse, then scrunch out any cast for soft, bouncy definition.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan. All-natural. 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And, Yes you need UV Protection from the sun! \u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourish + Restore Papaya \u0026amp; Mango Shape, Define \u0026amp; Sculpt Gel (8fl oz)\u003c\/strong\u003e — A nutrient-rich curl gel infused with papaya seed oil, mango butter, and avocado oil. Sculpts your curls with a frizz-free medium hold — no crunch, no flakes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeave-In Heat Protectant Spray (4fl oz)\u003c\/strong\u003e — A lightweight water-based spray with turnip, carrot, and ginger root oils. Shields hair from heat tools and UV damage while detangling on contact. Perfect for Beach Waves! \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy it's a summer essential\u003c\/h3\u003e\n\u003cp\u003eHigher humidity, more sun exposure, and more styling all stress curls in the warmer months. Use the gel on wash day to lock in definition that holds through humidity. 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